We’re not big on rules, but we’ve created a set of guidelines to help you bring our brand to life.
On this site, you’ll find high-level guidelines and the assets our partners use most. Check out our Big Green Guide if you’d like to take a deeper dive into our brand.
Our brand is defined by these traits that we put into action across all our campaigns and channels. It’s flexible enough to work across the entire GMRE ecosystem, while keeping our place as a pioneer who breaks the rules for all the right reasons.
Whenever possible, the GMRE logo should be green. In cases where we want to make an impact by using a green background, the logo can be black. Color combinations are shown in order of priority.
The logo’s safe zone is equivalent to the height of the “G” on all sides.
GMRE green is our primary brand color. It represents the fresh distinctiveness of our brand and stands out from more traditional entertainment palettes. Black is our secondary color and is used over green. Dynamic Gradient is used to create depth and bring a cinematic quality to designs.
Our green is important to us. If you ask people “What comes to mind when you think of GMRE?”, the word “green” is one of the most common responses. So, understandably, we’re quite particular about it.